What Makes You Different?
2010 will not be a lot different from 2009, economically speaking. We are still in a recession, people are still being laid off. Companies are doing a little bit better, but they are not rushing to hire. If we keep doing what we were doing in 2009, we will continue to get the same results.
But, here is the flip side- people have time to listen now. If you have a good story, or a new product, or a new way to reach customers, they have time to listen to you. SO, what do you want to tell them? Who are you? Do you have a great product or service? How do you tell your story? Who do you tell your story to? Are you the best kept secret around?
There are so many inexpensive ways to get a message out- Web pages, blogs, facebook fan pages, email newsletters. Okay so you know how to communicate, but do you know what to communicate? As a consumer here is what I want to know:
Who are you?
What is your product or service?
Why should I choose you instead of your competitor?
Who do I know and respect that recommends you?
What will I gain from working with you or buying your product?
If you sound like everyone else, I probably will not be motivated to talk with you further.
Good luck!