The water you swim in
What color is the water you swim in? You probably can’t know because you don’t see the water you swim in. From the outside of your fishbowl, – your customers, your advisors, your bankers, your competitors -they see the color of the water you swim in. It is a filter through which they see you.
Survey says?
If you ever watched Family Feud, you are familiar with the phrase “survey says?”. Contestants guessed the most popular answers to surveys taken of a relevant group and won prizes for the most accurate answers. Vistage surveys its Members with less than $20mm in annual sales and you can find the August report here.
Managing your speed
Skiing down a wide intermediate run at June Mountain. our friend Denis was topping 46 mph on a beautiful bluebird day. I didn’t try to keep up but was not far behind. Non-skiers would ask if that was safe, and if we were wearing helmets. Yes and yes. It is all about managing your speed.
Get granular
If you want to brand your organization in a way that sets you apart from the crowd, if you want to attract new customers, get more business from existing customers and be one of the top 3 in organic SEO search, you must get granular. Vistage Speaker Stacey Crowley explained how to do this to […]
How do you make your product/service stand out?
Hot and sweaty after a lovely hike around Plitvice Lakes, Croatia, I bought a bottle of nice cold water. The bottle had moisture on the outside and just holding it felt good. We had downed a lot of bottles of this brand for the last several days, yet this is the first time I noticed […]
Are you creating partnerships for leverage?
Last week I received a copy of Inc. magazine with a letter from Vistage CEO Sam Reese explaining the new partnership between Vistage and Inc. He wrote an article for the magazine that shows up on P92, about his many take-aways from being a CEO
What sets you out from the rest?
When one of my Vistage Members asked me to look at his website’s new landing page, we got focused on describing his competitive advantages in short clear phrases. He was struggling.
Who is telling your story?
With all the opportunities to tell your story in person as well as on social media – to comment on current events, to talk about movies, the Olympics, your friends’ behavior or anything else you would like to say, do you
Pull marketing? It’s about survival, baby.
In many companies the roles of sales and marketing are all mushed together. Early entrepreneurs wear many hats, so it happens- just as Finance and HR can be under or be just one person. (Not a long term fit in my mind). As companies grow, it is helpful to define and separate out the roles […]